Disperse Interactive™ has been around quite a while, doing some ground-breaking work for some world-class brands. Below are just a few examples.

	When Showtime launched their first string of original programming in 2002 to compete with HBO's original programming success, they tapped us to help them reach audiences premium cable had never reached before: blacks (Soul Food), hispanics (Resurrection Blvd), and gays (Queer as Folk). We created ongoing buzz for 2 seasons that drove each one of those shows to successfully compete for audience; and it showed Showtime how deep their relationship really was for these niche audiences. Showtime subsequently went on to launch additional programming for niche viewers, including "The L Word" and "Californication".
	By the time Dunkin Donuts was spun off by Pernaud Ricard, they realized they had lost market share with younger consumers to Starbucks. Their PR firm subsequently launched a massive $15 million blitz, of which internet marketing was an integral component. Centered around a "battle of the bands" contest with celebrity artists and hosts, our agency helped differentiate DD's competition from among 21 other contests during the 6 months it ran, driving traffic to each contest, and ultimately raising DD's relevancy to younger drinkers by an estimated 75% online from where it had been prior to our program.
	In 2003, ahead of wireless number portability going into full effect, Cingular wanted to understand their penetration into the hearts of trendsetters and exploit those insights online. Working with their PR firm, our agency reached out to thousands of trendsetters to determine that although Verizon had more market share, Cingular's features had more fans. We developed a custom campaign to encourage everything from resisting a Verizon sales pitch to hyping up cool phones and in the end, Cingular's share of heart increased by 25% vs. all other competitors (25 other brands).
	Keeping boomers tuned in and interested is serious business. Boomers are as selective as they are conspicuous with how they spend their time. To that end, TV Land aimed to rebrand itself as the destination for boomers. As part of this broad effort, we launched an unprecedented WOM campaign emphasizing online video sites. A dedicated team of Ambassadors distributed TV Land messaging on original programming to just under 300 million aggregate community users (impressions) across 171 total sites, translating into a $0.45 CPM – a 33% decrease in TV Land’s total marketing cost of acquisition between the first and second phases of our program – which surpassed our highest estimates! Overall, we delivered an estimated 20% boost to online traffic and contributed to sustaining approximately 80% of normal traffic.
	How do you market a new product designed expressly for a specific audience without alienating said audience? This was the challenge presented to us by Timberland. Working collaboratively with their promotions agency, we created a veritable rumor hurricane of what this new Timberland product was going to look like, releasing imagery and descriptions in niche communities. Timberland's Ambassadors, selected from our professional teams for their preference towards Timberland-branded products, single-handedly generated 45% of the awareness, and 23% of the attendance throughout 12 major markets where Timberland's new product was introduced to its target audiences.
	An interesting thing happens when you want to launch a new product with an entirely new flavor - and the product hasn't been made yet. For Pepsi, that thing was that its original target audience turned out to be younger than they previously planned. Working collaboratively with one of their key agency partners, Pepsi's Ambassadors closely monitored the buzz on the product and its marketing as it rolled out across the Southeastern United States. What we uncovered were extremely valuable insights that more clearly profiled the ideal target audience, including identifying their media habits, brand preferences, and even how they spent their money, offering Pepsi an alternative, lower cost method of anticipating price elasticity for product ideas.